How to make customers patronize you (5 proven strategies to make and retain customers)

To make and retain customers is not an easy task. You must be equalled to the task in order to make profit and expand your market share.

Listed below are the strategies you must undertake to make people buy your product.

1. PRODUCT STRATEGIES

 A Product refers to a good/service offered for sale or a good/service that satisfies human need.

For you to make sales be ensured you offer a quality product. 

Brand your product (logo, name, trademark etc) to distinguish it from other ones. Package your product ( containers, sachets, cartons etc) for safety, easy to use and durability.

 Label your product perfectly (manufacture date, expiry date, usage, ingredients etc). When you combine all of these ingredients accurately, it will give your product high quality, capacity and capability to give customers maximum satisfaction and in turn boost your sales.

2. PRICING STRATEGIES

Price is a value place on a product or a sacrifice made by buyers to obtain a product.

Price does a lot of work in a business, it enables a business person to make profit and extend the market share.

Before you fix a price for your product, consider the following analysis;

*Cost of production; consider the cost of labour, the cost of materials, the cost of maintenance, the cost of marketing. Consider all the expenses incurred and estimated  expenses from the point of production till the product get to the final consumers.

*Competitors; consider the price your competitors are selling at. If you sell higher than them, your customers will run to where they can get it cheap, if you sell too low, your customers will think your product is not good enough. Fix a competitive price.

* Inflation; you went to market and bought one sachet of tomato at the rate of #80, you go to market today, the same tomato is selling at #100. You don't know how much it might sell tomorrow. That's inflation I just talked about. Consider inflation rate before you fix the price so that you won't loose.

*Demand driven; if your product is highly demanded you can fix high price and cash out before other people will come and spoil market for you.

3. PROMOTIONAL STRATEGIES

Ensure you spend your money and time in doing promotion. Promotion can do wonders for you.

You can use radio, newspapers, posters, sign post, fliers, social media, websites to promote your product.

Also maintain good relationship with your customers, suppliers, competitors, government agencies, friends, relations, colleagues and the general public. They will keep coming to patronize you.

You can as well go to offices, religion centres, market places, schools, clubs etc. Wherever your prospective customers are just try to locate them.

You can organize context, shows, sponsorship, discount sales, credit sales, bonuses, premium etc.

4. PLACE STRATEGIES

This involves getting the right product at the right place in the right time. Move your products to where they are needed. If you can make your product available for the customers at the right place, right time and in good condition, your bank account won't contain your money.

5. CUSTOMER SERVICE STRATEGIES

You can offer pre- sale Service, post-sale Service, home delivery, timely delivery for your customers.

Maintain good gestures, use kind words, if possible entertain them. If you can initiate all of this write up or even go beyond, sky will never be your limit. 

I hope this is helpful! If you need a consulting Service, you may contact us.

How to market your product in Nigeria (8 best selling strategies for small businesses)

Marketing means the activities of a business to ensure continues flow of goods and services from the point of production to the point of consumption. Marketing is a broad term, it ranges from physical distribution, merchandizing and promotion. However, For the purpose of this post we emphasised on  promotion.

Listed below are the eight (8) ways you can market/sell your product

1. Personal selling

2. Advertising

3. Sales promotion

4. Word-of-mouth

5. Branding

6. Packaging

7. public relation

8. Publicity

Let's look at how you can achieve your marketing/selling objectives with the following mentioned above.

1. Personal selling

Personal selling refers to a direct contact between a seller and buyers for an exchange to take place.

Personal selling could occur on the internet, face to face, presentations, messages and phone calls.

For you to market/sell your product, try to locate your prospective customers either in thier offices, schools, religion centres, market places, Houses, public gatherings etc. Prepare yourself to present your product accurately. Explain to them how your product can help solve thier problems or satisfy thier needs and what makes your product better than others.

Personal selling will help you to understand your customer and how you can serve them better.

2. Advertising

Advertising means informing the public about an existence of a product, educating them on how to use the product, persuading them to buy the product, telling them how the product is better than others and/or reminding them about a product through paid media.

For you to market and increase your sales, locate an advertising agency that is willing to offer you affordable services. They are expert in this field that can design effective advertising campaigns for you. Also given the job to them will help save you from unnecessary spending, stress, errors and wasting of time.

However, if you decide to do the job by yourself, these are the advertising media you can place your product.

*Television; local television are cheaper than national television, it will also help you to reach your prospective customers within your limit. 

*News papers; news papers are also relatively cheap depending on the advertising space you intend to cover.

*Magazines; magazines are the best media to advertise products that are perculiar to your industry e.g advertising sport wears on sport magazines.

*Radio; radio is very cheap, it covers wide audience and can even Broadcast in different languages.

*Posters/ banners/calenders/handbills; print quality designs and distribute to your prospective customers.

*Internet ( social media, websites etc); internet is one of the best, simple and cost effective way to market your product. You can locate IT experts to setup social media pages, website and run advertising campaigns for you, you can also do the ones you know how to do by yourself. Locate bloggers to advertise your product for you as well

* Other ways of advertising your product include; T-shirt, caps, nylon leathers, journals, cinemas, sign post, Billboards, church bulletins etc.

3. SALES PROMOTION

Sales promotion means using some techniques to stimulate sales. E.g

*Organizing a context; (Nigerian idol, Maltina dance, Gulder ultimate search) are examples of context organized by big firms. You can organize for your product as well.

*Sample; given free products to prospective customers to test.

*Discount sales; Given discount sales can help increase your sales

*Given credit sales; is a way of marketing your product too

*Sponsorship;  sponsoring live events and programs can help increase your sales too

*Trade shows;  showcasing your product In public places and trading programs will also help market your product.

*Premium; buy one get one free, given bonus/jara to your customers is a good way of marketing your product too.

4. WORD-OF-MOUTH

When you give maximum satisfaction to your customers, they will help spread the good news. They will tell thier friends, relations, colleagues, class/course mates, members etc. 

5. BRANDING 

It means specific attributes given to a product that distinguishes it from others e.g name, design, label, trademark, logo, symbols etc.

It will help customers to easily locate and remember your product.

6. PACKAGING

It means to develop containers/sachets for a product.

Design simple, versatile, safe and attractive packages for your product. They contribute to a product quality and also help to attract prospective buyers.

7. PUBLIC RELATIONS

It means a deliberate effort established by a business to create and maintain good relationship, good image and reputation with his/her business environment such as customers, employees, government agencies, competitors, community and suppliers etc. All these things will help to market and increase your product sales

8. PUBLICITY

It means any information about a product or business distributed to the general public through media and it not paid for.

This one must not be too effective for your small business at this stage but you can try it too. Media might not be interested in publishing what they are not gaining much or not gaining at all from.

Study the write up closely, practice what you studied and it will help your business to grow. 

Incase you need a consulting services you may contact us.

10 million naira international grant for serving corps members through SAED department

      

The Farmers for the Future (F4F) Grant is an Agricultural Entrepreneurship grant designed to support young people with viable Agri-Business with equity-free capital and other associated support they may require to scale their businesses.

The project is an initiative developed and sponsored by the British American Tobacco Nigeria Foundation (BATNF) in partnership with NYSC and implemented by Fate Foundation. It is targeted at currently serving National Youth Service Corps (NYSC) members – as part of BATNF’s drive to encourage and support the youth in sustainable agriculture.

Click here to apply https://f4f.wealthishere.org

FORMS OF AGRICULTURAL ACTIVITIES PRACTICE IN NIGERIA

Agriculture was the mainstream of Nigeria economy before oil was discovered. Till date, the impact agriculture has on our economy can never be underestimated/underrated. Majority of Nigeria populace reside at the rural areas,some of those who reside in urban areas also practice Agriculture in one way or the other either for personal use or commercial purpose. I have a friend who abandoned NYSC because agricultural business was paying him judiciously, he could not afford to abandon agriculture for the period of one year. there is vast opportunities in Agri-business. Listed below are forms of agricultural activities practice in Nigeria.

1.       Cultivation and growing of crops

This is the production of varieties of crops either for food (food crops) or for cash (cash crops) that are useful for man and animals. Cassava, coffee, ginger, garlic,  onions, groundnut, rice etc are example of crops produced in Nigeria. These crops are very marketable.

Note; they are some  business opportunities here, you can grow the crop by yourself and sell to those who need them, you can buy from the farmers and sell to industries, individual and household that need them, you can open a firm and buy the raw materials from the farmers. These crops can be used to produce varieties of thing………………

2.       Rearing of livestock

Under this category, farm animals such as pigs, cows, sheep, goat, poultry birds etc are kept either for meat/egg, reproduction: giving birth to younger ones, and/or industrial used: sheep skin, bird feathers are used in fabric/textile industry to produce pillow, clothe etc.

Note; they are vast business opportunities here as well. You can keep any of them and supply industries with raw materials, you can sell to individual, you can keep them for reproduction purpose and sell their younger ones to those that want to keep livestock as well.

3.       Fishery

Some selected species of fish such as cat fish, cray fish, ice fish etc are scientifically reared in an enclosed body of water like ponds, lakes, tanks, streams, swamps etc.

4.       Horticulture

It is the study and practice of growing rooted crops such as oranges, mangoes, cashew. This practice is known as pomology. Vegetable such as tomatoes, okra, cucumber, garden egg, lettuce, cabbage pumpkin(ogwu), flowers and ornamental plants such as hibiscus, rose flowers, pride of Barbados etc. horticulture is one of the hidden hot skills in Nigeria people barely know about. If you study the skill and know how to do it, they are lot of business opportunities you could harness, both government, individuals, organizations will give you contracts to beautify their sorroundings, and plat crops for them on their farms(plantaion)…

5.       Bee keeping

The practice of growing bees is known as apiculture. Bees are kept to collect honey or bee wax. Honey is used in medical/pharmaceutical industries, cosmetic industry, while bee wax is used to make polish, candleetc.

6.       Snail rearing

 

 

 

With all the inf4omation and knowleges shared above, you can see that they are vasts oopronities in agri business. You must noy handle hoes, cutlass, by yourself to secure a space in agriculture. Just develop interest in any of the activities, learn the skill necessary. Gather enough information and venture into it depending on your available resoureces( money, material, time etc).

 

LIST OF CROPS AVAILABLE IN NIGERIA, THEIR INDUSTRIAL USES AND FINISHED PRODUCTS

Crops are grown for purpose of man’s use. All the foods we eat, the cloths we wear and the houses we stay are products of agriculture.

Listed below are some of the industries under agricultural sector in Nigeria, the raw materials used in those industries and their finished products as well

1.       Rubber and plastic industry

This industry uses rubber latex as the basic raw material. Rubber is produced in South South and South East Nigeria.( Bayelsa, Ebonyi, Rivers, Cross Rivers, Akwa Ibom, Anambra, Abia, Ogun and Delta.

The finished product gotten from rubber latex includes Tube, Tyre, Ropes, Balls, Rubbers, Platic Buckets, Plates, Spoons,Water Tanks, Footwears etc

 

2.       Paper industry

The basic raw  material used in this industry is pulpwood. Pulpwood is gotten from timber. Timber can be found widely in rain forest zone( south south, south east, south west and some part of north central where rain fall is high).

The finished product gotten from pulpwood includes Books, News prints, Envelops, Cartons, Tissue Roles, Drawing Pencil etc.

3.       Starch industry

The basic raw material that serves this industry is cassava. The finished products includes Starch, Chalk and Gums.

4.       Beverage

The raw materials that serve this industry includes Cocoa, Coffee, Tea, Fruits( Mangoes, Cashews, Papaw. The finished products includes Juice, Chocolates, Juice extracts

5.       Construction

Wood(timber) is the basic raw material used in this industry, the finished products includes household furniture, roofing material, Plank, Plywood, Ceiling etc

6.       Cosmetic industry

The raw materials used in this industry includes Palm oil, Eggs, Pawpaw, Carrot, Aloe-Vera, Banana etc. finished products includes creams, soaps, margarine, detergent, makeup etc.

7.       Dye industry

The raw material that serves this industry is kola nut. The finished products gotten from kola nut is dye

8.       Tobacco industry

Tobacco leaves is the basic raw material used in this industry, it can be found in large quantities in Sokoto, Kwara, Oyo, Ogun,. The finished product are snuffs, cigarette/shisha

9.       Sugar industry

Sugarcane is the basic raw material that serves this industry, sugarcane is grown in Adamawa, Kebbi, Sokoto, Kaduna, Jigawa, Katsina. The finished product gotten from Sugarcane includes sugar and syrup.

10.   Gum

Gum tree is the raw material used in this industry, the crop is grown in northern states.The finished products.   Food industry are chewing gum, beer clouding agent, food stabilizers, emulsifier

11.   Ornamental and decoration

12.   Some crops such as pride of Barbados, rose flower, Christmas tree etc are used to decorate our surroundings.

13.   Medical/pharmaceutical industry

Some crops such as Neem, Moringa, Ginger, Garlic and Bitter kola etc have healing properties are they re used in pharmaceutical industry to produce drugs.

14 Food Industry

This industry is very wide as man and livestock consumed varieties of food in different forms. I would like to categorize the industry into the following sub sector;

·         Feed mill/flour mill

In this industry, livestock feeds such as chicken feeds, fish feeds, etc are produced, human feeds such as flours, cakes etc are also produced. Example of raw materials used includes maize, wheat, millet, corn etc.

·         Oil industry

The basic raw materials used in this sub sector include palm fruits, Soya beans, fish, cotton seed, groundnuts to produce palm oil, groundnut oil, soya oil etc

·         Spices and seasonings

The raw materials used in this industry are Garlic. Ginger, locus beans, lemon etc.  The finished product from this raw materials includes flavors,  spices and seasonings such as curry, onga, magi etc