Producing a quality product nowadays is very competitive, a lot of companies are springing out, offering the same and similar markets with astonished products. However, these are the attributes of a quality product( product mix)
1. DIFFERENTIATION
It is the combination of all the characteristics or features that differentiate a product from others. It involves sizes, shapes, colours etc that make a product easily recognisable.
Be ensured you use appreciate combination of differentiation strategies to make your product look beautiful and unique.
2. BRANDING
Product branding involves product/brand name, slogans, trademark, logo, symbols etc.
Be ensured you have a nice brand name that is easy to pronounce and remember, good slogans e.g ( MTN everywhere you go!), have nice symbols and logo for your product.
3. PACKAGING
It has to do with developing containers, sachet, cartons etc for a product. It makes a product safe, easier to use and carry about.
4. LABELING
It involves given necessary information and instructions on a product e.g usage, expiry date, manufactured date, registration number, ingredients used, batch number, benefits derived from using the product etc.
Be ensured you don't mislead your customers, provide accurate and adequate information and instructions on your product.
5. DURABILITY
It involves making a product last long. If you produce a tangible product, make sure it's well processed and preserved, if you produce a service, ensure you render astonish Service.
6. MODIFICATION
It means adding unusual or certain features to your product that makes a product perform absolute and distinctive functions.
If you offer Service, be ensured you focus more on branding, ( brand name, logo, slogans, symbols etc) and quality customer service.
These are some of the attributes that make a product possesses high quality. The combination of these attributes attract customers to your product and make them to buy and keep buying your product.
I hope this is helpful!
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