How to make customers patronize you (5 proven strategies to make and retain customers)

To make and retain customers is not an easy task. You must be equalled to the task in order to make profit and expand your market share.

Listed below are the strategies you must undertake to make people buy your product.

1. PRODUCT STRATEGIES

 A Product refers to a good/service offered for sale or a good/service that satisfies human need.

For you to make sales be ensured you offer a quality product. 

Brand your product (logo, name, trademark etc) to distinguish it from other ones. Package your product ( containers, sachets, cartons etc) for safety, easy to use and durability.

 Label your product perfectly (manufacture date, expiry date, usage, ingredients etc). When you combine all of these ingredients accurately, it will give your product high quality, capacity and capability to give customers maximum satisfaction and in turn boost your sales.

2. PRICING STRATEGIES

Price is a value place on a product or a sacrifice made by buyers to obtain a product.

Price does a lot of work in a business, it enables a business person to make profit and extend the market share.

Before you fix a price for your product, consider the following analysis;

*Cost of production; consider the cost of labour, the cost of materials, the cost of maintenance, the cost of marketing. Consider all the expenses incurred and estimated  expenses from the point of production till the product get to the final consumers.

*Competitors; consider the price your competitors are selling at. If you sell higher than them, your customers will run to where they can get it cheap, if you sell too low, your customers will think your product is not good enough. Fix a competitive price.

* Inflation; you went to market and bought one sachet of tomato at the rate of #80, you go to market today, the same tomato is selling at #100. You don't know how much it might sell tomorrow. That's inflation I just talked about. Consider inflation rate before you fix the price so that you won't loose.

*Demand driven; if your product is highly demanded you can fix high price and cash out before other people will come and spoil market for you.

3. PROMOTIONAL STRATEGIES

Ensure you spend your money and time in doing promotion. Promotion can do wonders for you.

You can use radio, newspapers, posters, sign post, fliers, social media, websites to promote your product.

Also maintain good relationship with your customers, suppliers, competitors, government agencies, friends, relations, colleagues and the general public. They will keep coming to patronize you.

You can as well go to offices, religion centres, market places, schools, clubs etc. Wherever your prospective customers are just try to locate them.

You can organize context, shows, sponsorship, discount sales, credit sales, bonuses, premium etc.

4. PLACE STRATEGIES

This involves getting the right product at the right place in the right time. Move your products to where they are needed. If you can make your product available for the customers at the right place, right time and in good condition, your bank account won't contain your money.

5. CUSTOMER SERVICE STRATEGIES

You can offer pre- sale Service, post-sale Service, home delivery, timely delivery for your customers.

Maintain good gestures, use kind words, if possible entertain them. If you can initiate all of this write up or even go beyond, sky will never be your limit. 

I hope this is helpful! If you need a consulting Service, you may contact us.